Asking the Right People, the Right Questions, the Right Way,
and Effectively Using the Answers to Make More Money



  • Focus groups
  • Recall Focus groups
  • Mini Groups
  • Advertising awareness and tracking studies
  • Image and attitude studies
  • Segmentation studies
  • Psychographic/typographic studies
  • Name/packaging studies
  • Communication studies
  • Screening studies:
    1. Systematic stepwise selection
    2. Monadic comparison
    3. Paired comparison
Types of Quantitative Analysis
  • Perceptual mapping
  • Factor/cluster analysis
  • Regression analysis
  • Significance testing (t-tests, ANOVA testing)
  • Gap analysis
New Products or Services Development
  • Brainstorming, and other new product development facilitation
  • Development of themes, positions, concepts, new products or services
Strategic Planning Services
  • Research planning and consultation
  • Processes to assist in more effective application of attitude research
  • Interactive processes to assist management in developing the strategic direction(s) that they feel is right for them

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